Vladimir Propp

Propp believed there are 8 key character roles:
1) Hero (protagonist)
2) Villain (antagonist)
3) The donor (provider)
4) The helper (assistant)
5) The father (gives advice)
6) The dispatcher (sends hero on mission)
7) The Princess
8) The false hero

To test this theory i did some research and found that films such as; Die Another Day, Golden Eye, Batman The Dark knight and The Matrix all follow this structure and as you can see these are mainly mainstream Hollywood films.

Now lets test the theory on Batman The Dark Knight
1) Hero - Batman
2) Villain - Joker
3) The donor - Morgan Freeman
4) The helper - Alfred
5) The father - Alfred
6) The dispatcher - Commisioner Gordon
7) The Princess - Rachel
8) The false hero - Harvey Dent

As you can see the Dark Knight fits the structure, however not all films do this such as, Blue Valentine and Momento, which toally go against this structure.

Wordle

This wordle comprises of my enitre blog from the very first post to the very last. the two most dominant words are 'music' and 'video' which was no suprise

Evaluation Question 4

4) How did you use new media technologies in the construction and research, planning and evaluation stages?

In the process of construction, research, planning and evaluation I used many new technologies, i also used them to illustrate my work and to show how and why i used them. For example in my research I print screened / screen grabbed pictures of videos I analysed for aspects I liked in order to show a sample of the music video I was looking at and why I looked at it. Here’s two examples of the screen grabs I have used during my research.





I also used allot of the internet to pretty much do everything in between filming and editing on the imacs. For example I used allot of networking to get in touch with different artists requesting to have permission to use their song.

New Media Technologies I Have Used

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Evaluation Question 3

3.) What have you learnt from your audience feedback?

From my audience feedback I’ve learnt a considerable amount of information. I began by creating a questionnaire for 60 candidates to fill out soon after reviewing our advertisement, digi pak and viewing our music video. Here’s 1 of 60 filled out questionnaires.




We then decided we wanted more results so we created an additional survey online with the same questions using http://www.surveymonkey.com/ by doing this we are allowing all candidates who was not able to fill out our questionnaire an opportunity to do so online. We distributed the survey very quickly and efficiently via http://www.facebook.com/ in the same way we did with the survey we had created in the earlier process of our coursework. We sent this survey to a further 60 candidates to fill out. Here's what it looked like

Click here for the link to the survey



After collecting all the data from both our questionnaires and online surveys we were left with very positive feedback from the 120 results, which had exceeded what we were expecting. The results below reflect the feedback we received.

Only 26 people wasn’t interested in the album after viewing the advertisement, however the remaining 94 people were, which meant the advertisement did its job in grabbing people’s attention making them interested in the album.

82 people agreed the album lived up to the advertisement, which is more than double the people we had asked. It’s not the best feedback however it’s still positive and reflected that we had created a successful advertisement for our album.

We made our music video so that it fitted under the genre of RnB and Hip Hop and from the feedback we got back everyone agreed it was either RnB or Hip Hop, which was a good response because no one got the genre of our music video wrong, which meant we had accomplished our task of creating a music video for this genre(s).

The music video did have a storyline to it and with 100% of people agreeing it did, is an excellent response as we now know that the storyline was effective enough for 100% of people who watched it to have noticed.

This was an excellent response with 116 people enjoying the music video and only 4 people who didn’t, which was a very positive feedback. We wanted to make the music video enjoyable and fun to watch to keep the viewers interest and from the feedback we had successfully achieved this.


This again was a very positive feedback, we had 4 unconvinced people, which was disappointing to see but 4 out of 120 is very minor. 21 people said no, which again wasn’t a great response however the remaining 95 said yes they would buy the album, which in my eyes is a success. There are more than three times as many people who said yes that both who said no and unconvinced put together, which was nice to see.

Evaluation Question 2

2.) How effective is the combination of your main product and ancillary texts (DVD Digipak, Magazine Advert)?

I think the combination of our main product and ancillary texts if very effective. One reason why I believe his is because from our feedback 94 of 120 people agreed the advertisement we produced made them interested in the album. This was very pleasing to see because the feedback proved it was a successful advertisement, which done the job we intended it to, which was to make people interested in the new album and over three quarters of people we asked agreed. Another reason is the digi pak, it’s full of love with the words 'I love you' and a love heart beneath the tracking list. The music video matches the digi pak as it’s also love related, which I think worked really well as they both have things in common.

Here's the finished advertisement and the process that took place in producing it.

Advertisement

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I printed off the advertisement and took it away with me. I then placed it in a magazine next to another advertisement to see how ours went up against it. After asking for people’s opinions I received a great response that the advertisement looked good inside a magazine and worked well next to another advertisement. Here’s what it looked like with a very rough copy of the advertisement.





This is the finished digi pak including all 6 completed sides.

Evaluation Question 1

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video uses develops and challenges many different forms and conventions of real media products.

We decided to use different locations in our music video as we didn’t want to bore the viewer of just one location and to also make the most of the music video and so we decided to use various locations to keep the viewers interest and keep.

Our first location was Danielle’s living room. This was a chance to introduce the artist showing the viewer what Danielle looks like and just a chance to reveal the environment in which she lives.

The second location was Danielle’s bed. This shot set the theme of the music video of a teenager's life, locking herself away in her room doing her own little thing and in this case she’s missing her boyfriend while on the phone to him.

The next location was in Erron's bedroom. This can relate to a typical boys teenage life of associating with girls, having girl problems and finding ways to resolve the situation so that they are back together by the end of it.

Our last location was Central Park, Dagenham. Here both Danielle and Erron are just having laughs together, which represent teenagers just having a good time over the park with each other a part of growing up as a teenager by spending time with the opposite sex.


the shot we have of danielle in our music video was inspired by a real text Keri Hilson - Knock You Down ft. Kanye West, Ne-Yo the real media text presents keri hilson simply laying on a bed with her eyes looking away from the camera and we decided to duplicate this idea but with a much closer shot.

Our song fits under the RnB/ Hip Hop category and so we decided to keep things that way by producing a music video to match the songs genre.

In the planning stage of our music video, from the shot list and locations I didn’t really see a story line for our music video, which was going to be a challenge because it wasn't going to have a storyline to follow but just a load of random shots edited together, however as we progressed I began to see one. Our music video is basically about a teenage couple who are having problems in their relationship and they haven't seen each other for a while. The enigma of the music video is that us as the viewer does not know what’s going to happen next, are they getting back together? Are they not? Are the questions the viewer should ask themselves? As the viewer may have guessed they are both obviously missing each other and so Danielle the female character decides to call Erron. They talk and talk and soon there physically together to sort things out face to face and before you know it there are having a great time and have finally back together, which solves the enigma earlier in the music video.

Finished Music Video

Here's our finished music video... ENJOY OUR POLYSEMIC TEXT!! (:

Click here for the YouTube link

Further Editing

Here’s the last piece of editing to our music video. this consisted us mainly reviewing the music video making sure the lip syncing in particular was as on time and in tune as possible to make it look like Danielle was actually singing the lyrics.

More Editing

We then added lyrics in the music video towards the end, which would appear as the lyrics were being sung, abit like subtitles. We added this to add that little bit more effect and to also really emphasize the meaning and passion behind the lyrics being sung.