My music video uses develops and challenges many different forms and conventions of real media products.
We decided to use different locations in our music video as we didn’t want to bore the viewer of just one location and to also make the most of the music video and so we decided to use various locations to keep the viewers interest and keep.
Our first location was Danielle’s living room. This was a chance to introduce the artist showing the viewer what Danielle looks like and just a chance to reveal the environment in which she lives.
The second location was Danielle’s bed. This shot set the theme of the music video of a teenager's life, locking herself away in her room doing her own little thing and in this case she’s missing her boyfriend while on the phone to him.
The next location was in Erron's bedroom. This can relate to a typical boys teenage life of associating with girls, having girl problems and finding ways to resolve the situation so that they are back together by the end of it.
Our last location was Central Park, Dagenham. Here both Danielle and Erron are just having laughs together, which represent teenagers just having a good time over the park with each other a part of growing up as a teenager by spending time with the opposite sex.
the shot we have of danielle in our music video was inspired by a real text Keri Hilson - Knock You Down ft. Kanye West, Ne-Yo the real media text presents keri hilson simply laying on a bed with her eyes looking away from the camera and we decided to duplicate this idea but with a much closer shot.
Our song fits under the RnB/ Hip Hop category and so we decided to keep things that way by producing a music video to match the songs genre.
In the planning stage of our music video, from the shot list and locations I didn’t really see a story line for our music video, which was going to be a challenge because it wasn't going to have a storyline to follow but just a load of random shots edited together, however as we progressed I began to see one. Our music video is basically about a teenage couple who are having problems in their relationship and they haven't seen each other for a while. The enigma of the music video is that us as the viewer does not know what’s going to happen next, are they getting back together? Are they not? Are the questions the viewer should ask themselves? As the viewer may have guessed they are both obviously missing each other and so Danielle the female character decides to call Erron. They talk and talk and soon there physically together to sort things out face to face and before you know it there are having a great time and have finally back together, which solves the enigma earlier in the music video.
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