I think the combination of our main product and ancillary texts if very effective. One reason why I believe his is because from our feedback 94 of 120 people agreed the advertisement we produced made them interested in the album. This was very pleasing to see because the feedback proved it was a successful advertisement, which done the job we intended it to, which was to make people interested in the new album and over three quarters of people we asked agreed. Another reason is the digi pak, it’s full of love with the words 'I love you' and a love heart beneath the tracking list. The music video matches the digi pak as it’s also love related, which I think worked really well as they both have things in common.
Here's the finished advertisement and the process that took place in producing it.
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I printed off the advertisement and took it away with me. I then placed it in a magazine next to another advertisement to see how ours went up against it. After asking for people’s opinions I received a great response that the advertisement looked good inside a magazine and worked well next to another advertisement. Here’s what it looked like with a very rough copy of the advertisement.
This is the finished digi pak including all 6 completed sides.
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