How Expanding The Audience Will Increase Sales

By expanding my target audience I am maximizing opportunities in sales. How does this work? Well put it like this, if I design a music video in the genre of rock then it would make sense to aim it at a rock audience because that’s who the music will appeal to, however by expanding the audience to rock as well as hip hop and jazz for example then already I have increased the audience who listen to my music video from one genre to three. The moral of the story is the bigger the audience my video has the bigger the sales I will make as I am likely to have more customers taking interest in buying my product.