From my audience feedback I’ve learnt a considerable amount of information. I began by creating a questionnaire for 60 candidates to fill out soon after reviewing our advertisement, digi pak and viewing our music video. Here’s 1 of 60 filled out questionnaires.
We then decided we wanted more results so we created an additional survey online with the same questions using http://www.surveymonkey.com/ by doing this we are allowing all candidates who was not able to fill out our questionnaire an opportunity to do so online. We distributed the survey very quickly and efficiently via http://www.facebook.com/ in the same way we did with the survey we had created in the earlier process of our coursework. We sent this survey to a further 60 candidates to fill out. Here's what it looked like
Click here for the link to the survey
After collecting all the data from both our questionnaires and online surveys we were left with very positive feedback from the 120 results, which had exceeded what we were expecting. The results below reflect the feedback we received.
Only 26 people wasn’t interested in the album after viewing the advertisement, however the remaining 94 people were, which meant the advertisement did its job in grabbing people’s attention making them interested in the album.
82 people agreed the album lived up to the advertisement, which is more than double the people we had asked. It’s not the best feedback however it’s still positive and reflected that we had created a successful advertisement for our album.
We made our music video so that it fitted under the genre of RnB and Hip Hop and from the feedback we got back everyone agreed it was either RnB or Hip Hop, which was a good response because no one got the genre of our music video wrong, which meant we had accomplished our task of creating a music video for this genre(s).
The music video did have a storyline to it and with 100% of people agreeing it did, is an excellent response as we now know that the storyline was effective enough for 100% of people who watched it to have noticed.
This was an excellent response with 116 people enjoying the music video and only 4 people who didn’t, which was a very positive feedback. We wanted to make the music video enjoyable and fun to watch to keep the viewers interest and from the feedback we had successfully achieved this.
This again was a very positive feedback, we had 4 unconvinced people, which was disappointing to see but 4 out of 120 is very minor. 21 people said no, which again wasn’t a great response however the remaining 95 said yes they would buy the album, which in my eyes is a success. There are more than three times as many people who said yes that both who said no and unconvinced put together, which was nice to see.
No comments:
Post a Comment