1) Produce a music promo video up to 5 mins, either working on your own or in a group of up to 4 members.
2) Produce a 'digipak' for release on DVD and a magazine advertisement for the DVD.
______________________________________________________________________________
G324: Advanced Portfolio in Media (50%)
- Music Video
- Magazine Advert
- DVD
- Blog
G325: Critical Perspectives in Media (50%)
- 2 hour exam
- Section A – 1 hour (2 Questions 1a+1b – 30 minutes each)
- Section B – 1 hour (Postmodernism)
Section A questions: To write about the whole (preliminary, thriller, music video & ancillary task) of your coursework with regard to 1 or 2 of:
- Creativity
- Digital technology
- Research & planning
- Post production
- Using conventions from real media texts
________________________________________________________________________
What is The Purpose of a Music Promo Video
1) Advertisement
2) Draws attention to the music / song
3) Illustrates the song
4) Appeals to a visual audience
5) Expresses an individual’s emotions
6) Tells a story
7) Markets an image
8) Promotes the artist / single / album
9) Persuades audience to buy CD/Download
10) Raises the audience awareness or profile of the artist/ group
11) To make an artistic statement e.g. talking Heads ‘Once in a lifetime’
12) Product placement e.g. Christine Aguilera (Not Myself Tonight)
How Do We Measure Success Criteria
1) Word of mouth
2) Number of hits on YouTube
3) Newspaper articles / TV reports
4) How many times shown on television
5) Amount of publicity
6) Downloads (legal / illegal)
7) Charts
8) CD sales
Music Websites I Will Be Looking At
www.unsigned.com
www.myspace.com
Last Word
1) Is it worth noting how there has been a massive switch in the importance of YouTube from television channels such as MTV
2) Most viewing of music videos now appears to be online
